The internet evolves and a lot of businesses are asking if the email marketing strategies are still holding up to the current online attitude of the worldwide audience? Despite the trend that social media is the most effective means to generate leads, email marketing still hasn’t lost its shine.
In fact, it shows a great potential considering billions of emails are sent on a regular basis. It has revolutionized not only our ways to communicate but also business opportunities.
Lead generation is the staple of success for most companies in the market leadership status. Email marketing opens these opportunities for a company regardless of the size and capital. Lead generation gives you information on who you can contact in order to generate potential sales.
For a starting businesses looking to kick-start their email marketing practice on the right track, here are some strategies that you can use in order to broaden your prospects.
People have the tendency to stick to something that is free or cheap. Trade off is one of the most effective ways on how you can maximize the number of emails that you can contact. Ebooks, coupon codes and exclusive access to things you are offering are some of the best ways to get their email.
There are a lot of professionals in the market today that conduct webinars for specific niches. Since they are going to enter their email to register for the webinar, this can be an opportunity to continuously contact them.
Ever heard of the adage that content is king? This will also work for your email marketing strategies especially when you are trying to encourage them to subscribe to your email list.
The location and the aesthetic appeal of the form will define the number of people willing to provide emails for you. Using call to action copies and arrows can boost the outcome of having leads.
Remember that your site will be receiving random visitors that may find interest on your updates. The best way to update them is through email.
If you are not delivering a sense of urgency, then you are not driving people to pay attention to what you are going to say. It is important for any email to be opened and read. Also, with a sense of urgency, there is a chance that it could be passed to a friend.
According to 1.5 billion emails analyzed, weekend is the best time to send in the email. With a good click through rate in this time, marketers should make use of this data in order to maximize the market. Interestingly, there are fewer companies sending emails on a Saturday probably because there is no work on a Saturday.
Since subscribers will just skim your email, you want them to click on your site in order to thoroughly read what you are going to say. The less clutter, the better it is for your company.
Though it sounds redundant, this is the best way to get people’s attention. You can make use of the call to action appear three times in your email. In the beginning, middle and last, you can provide the one reading the email a constant reminder on what he or she should do.
You can send the email to a friend or to an expert who can critic the email. Is the information presented in an organized manner? Is the call to action clearly distinguishable? You can also use the tools that would give you an idea on who opens the email.