Advertising has excelled a lot in the past decade and today holds a vital position as the most important tool of marketing today. The electronic and print media has become a very essential part of a common man’s life and through it organizations use advertising as a source to launch their new products and services.
It would not be wrong to say that the success or failure of any new product launched in the market firstly depends on its advertising campaign. Due to the extensive competition present in the market there is a fierce battle among companies to receive a bigger share of the market and it is done through advertising campaign.
The better the campaign is the bigger share the product enjoys in the market. Advertising has the power to establish a product as a brand and the future prospects of any products besides other factors too mainly depends on how it is advertised.
Successful advertising has proved from time to time that customers are supreme and any product they love is a brand in the making. Any products from luxury cars to shampoos, soft drinks to popular jingles all gain momentum and are recognized through their likings which can be developed through successful advertising campaigns.
The main elements of a successful advertising campaign are a mix of certain activities that should be performed to make any ad campaign reach the sky. Firstly you need to conduct a market research. The basic purpose of an ad campaign is to make the product well known and liked so that large portions of the market revenue can be captured.
For the purpose market research are conducted to evaluate the need of customers and to analyze what is lacking and what can be targeted to successfully market the product. Another factor is the marketing mix. To effectively advertise and market your product a marketing mix strategy is a must.
Marketing mix refers to the consideration of various different factors such as the Promotion, price, product and placement. Considering the promotion, price and product is relevantly easier than compared to placement which refers to the transportation cost and logistic of the goods.
Other things ,that should be focused at when advertising includes studying human behavior and what drives them into purchasing a product, what are their likes and preferences. Also advertising is not a one man job and the whole team needs to work together to achieve results.
Advertising is a creative job and constant new ideas and innovations are required to achieve the desired results. Always be honest to your customers and never provide false information to them regarding the product. Studying on the concepts adopted by other companies help in understanding the market better and ideas can be derived out of former successful campaigns however it is necessary that new and unique ideas be generated.
Try different ideas and analyze which one works best, also since advertising is a costly process aim to hit the bull’s eye and aim at every unique selling proposition. Lastly focus on the principles of AIDA (Attention, Interest, Desire and Action).