Let us first look at the meaning of this phrase. Let us look at each individual word first. Marketing involves activities of making your product known to people and the benefits of that product compared to what others may be providing. A technique is a method or a strategy that is used to carry out a particular activity. Putting these two words together, we can simply say that a marketing technique is a method or strategy that can be used to make your product known and also to promote the benefits of your product so that people may keep coming back for more.
A marketing technique will vary from one business to another depending on what is being offered. One of the techniques used in marketing is adding something new to the business. We are aware that with the changing times, people are always looking for new things. A pair of jeans that was stylish last week is most probably outdated this week. Thus, providing new stock, products or services is an important method to keep people coming back for more.
In line with the above, another marketing technique that should be kept in mind is anticipating change. As stated earlier, fashion and style of a pair of jeans can change within weeks. What is good today may not be good tomorrow. The anticipation of change is best seen in technology where it keeps changing every other week. This means one who deals with technological products and services would have spend a lot of time on the internet on the lookout for any changes. In short, be ready for change as it is inevitable.
Another great marketing technique is to be unique. What I mean is that you have to stand out: be outstanding! Do what your competitors are not doing. Go the extra mile of doing something extra that other people providing the products or the services you have are not doing. Look for a way to earn leverage over your competitors. People are always attracted to unique things rather than the normal products they are always offered.
Last but not least, make sure that you talk more about the benefits of the product rather than the product itself. The painful truth is that people are not really interested in your product; but if you can convince them that the product is a necessity in their lives, they will purchase it.