One of the common phrases that people who sell products or services is that ‘the customer is always right.’ Sometimes, even when they are wrong, they are still right. The reason people start a business or provide a service is to meet a need. The customer, the person in need of the service or product, has to be satisfied with it. Here, we will look at how to engage with customers so as to maintain a good relationship with them.
Ask for feedback – This is a very important principle when you want to know how to engage with customers. Customer feedback is very vital for any business to prosper. As mentioned earlier, the business was started for the customer and not for yourself.
So you have to listen to what the customer is saying. If the customer is not satisfied with something, you should pay attention to it. On the other hand, if the customer is happy with something, it means that you should keep up with that thing. Feedback is very important.
Act on Customer Complaints – This is in addition to the above point. When you get negative feedback, you should pay close attention to it. These days, it is very easy for a business to go down especially with the internet. Someone might start a blog about the bad service or product they got from you.
This is why acting on customer complaints is very vital. There are some who will dirty you name because of competition or jealousy but if the complaint is genuine and deals with the products of your business, then you MUST look into it.
Keep Customers Updated – It would be good if you got the contacts of your customers. You may use their email addresses or mobile phone numbers to send them emails or text messages respectively on what new services and products you have. When you create this kind of a relationship with your customers, they will feel appreciated.
You can even go a step further and send them wishes during a certain holiday occasion. For example, during the Christmas holidays, you can send them an email or text message wishing well wonderful holidays and thanking them for making your business a success.
The customers will always come back to your business as you are making them feel part of your ‘family’. These are just but a few ways on how to engage customers to keep coming back to your business.